Almost 50% of the visitors to the top 10 retailers are now mobile-only. There is no such thing as ‘desktop experience’ for these users, and site performance is critical for mobile shopping – 73% of mobile users say sites load too slowly. This applies to everyone, not just the top 10: mobile accounts for 30% of all US e-commerce revenue. Page load time is now a competitive metric – not just a technical one.
We tested 50 of the top fashion e-commerce sites for performance in 2015, and we repeated the test this year. We checked time to first byte (TTFB), fully loaded time, and speed index for each site. A summary of the data set is below.
Some interesting findings from our analysis:
We hope you don’t mind if we point out that in both 2015 and 2016, the absolute fastest site tested also happens to be a Magento CE site we host on the JetRails platform.
Competition is heating up among the top 50. 20% went from being slower than the median Speed Index in 2015 to faster. Seven went from lagging to leading in TTFB. The sites that moved up were 29% faster than average in speed index and 51% faster in TTFB. This paints a clear picture of how performance is increasingly a way to compete.
A site that loads faster is nice, but does it impact the business? Yes. Faster load times drive revenue, period. Industry statistics paint a very clear picture:
The same factors that limit desktop performance are even more harmful on mobile, due to higher latency and connections with unreliable and fluctuating speed. Google is also all-in on a mobile first world, so a focus on performance and mobile experience seems likely to pay SEO dividends for the foreseeable future.
It’s high time to capitalize on the performance competition opportunity. There are two major ways to do this – tweak the site itself for speed, and put it into the right server environment.
The simple tweaks you can use to be faster right away:
These code and configuration changes can make a huge difference, but having the site on the right hardware is not optional. JetRails combines an efficient configuration with serious hardware, which lets our customers run smoothly even at peak times.
We’re pleased to see so many sites making the effort and boosting performance from last year, but there’s still plenty of slack in this space. 20% of sites are pulling ahead, but average results in the top 50 for TTFB and Speed Index are considerably slower than industry benchmarks. This is a wide-open door for retailers willing to prioritize performance in the next 12 months. Call us if you’d like to discuss how your site can climb the ranks.
I have worked with many hosting companies over the course of my years in the website building and design business. I can say with certainty that eBoundHost.com is among the elite companies. I would and have recommended them to anyone.
I came to eBoundHost after a very bad experience with a so called "big boy" - you know one of those places you are only a number. I have been a satisfied customer for more than 4 years now. The support is second to none.
eBoundHost.com has been a dream to work with. My questions are answered in minutes, the price is very reasonable, the interface is great, I am very happy with how smooth everything works.
I waited to write a review until I had absolutely everything working, thinking that something would come up that eboundhost couldn't solve almost immediately. I've never been so happy to be wrong - their customer support is just incredible.
eBoundHost.com has the best customer service in ANY industry. Their support staff answers phone calls and emails immediately and they have time and time again gone over and above their responsibilities to make sure I am taken care of and that my clients are happy. I have many websites hosted here from small business to corporate level and have dealt with many hosting companies in the industry and eBoundHost.com is by far the BEST hosting provider there is. Great prices, great service, great hosting packages, and a killer reseller program! THANK YOU AGAIN :)
Reliability and customer service that is rare and refreshing. We have been using eBoundHost for several years and unlike many companies who's service wanes over the years, the staff at eBound has consistently delivered top notch performance. Bravo!
From using your hosting services for dozens of web clients and appreciating your wonderful customer service (all the while enjoying spending my meaty affiliate checks), I look forward to growing with you and watching you evolve surely and steadily into a powerhouse of a force to be reckoned with for your competitors. In an overcrowded abyss of hosting providers it is an absolute MUST to stand out above the crowd if you want to claim your stake and play with the big boys. Period. All I can say is this...Look Out World - GAME ON!!!
eBoundHost is the best. I have dealt with many hosting providers over the last 10 years. eBoundHost surpasses them all. Absolutely the highest level of quality service anywhere. Do yourself a big favor and sign on with eBoundHost.
I have been a customer since December of 2001, and the service has been nothing less than excellent. I would recommend eBoundHost highly.
Great customer service. After looking around for a while we signed up with eBoundHost. And I can assure you that we made right decision. Customer service is so good that I don't have words to explain. I would recommend this service to everyone.
Over the years, I've dealt with many companies. None come close to equaling the service and price offered by eBoundHost.
We at Alico have 4 domain names which we started subscribing at eBoundHost since more than 4 years. In brief they are the best webhosting provider with a sexy Control Panel and perfect fast response support.
1) Their technical support people are always available to help with questions. 2)Server and network speed excellent. 3)Everything works great. 4)I highly recommend them!!!Thank you.
Cost, technical support and promptness of return calls are of paramount importance to me since most of my work is done on the road and waiting for a reply is frustrating. eBoundHost has been a pleasure to work with friendly, courteous and professional.