Moon Audio: From the garage to the main stage
Started by a husband and wife team in their garage 15 years ago, Moon Audio is a leader in its field – but don’t call it a ‘mom & pop shop’. They found success building ultra-high-end silver audio cables for music lovers, audiophiles, sound recording engineers and producers who want to hear more nuance, detail and resolution in their original recordings. They also make stock cables for JH Audio now used on stage by the likes of Beyoncé, Maroon 5, Bruce Springsteen, and The Pixies. Before long, they expanded into retailing high-end listening equipment online and have built a loyal, worldwide customer base.
This case study follows Moon Audio’s journey :
Problem: Bad Speeds, Worse Communication
In early 2016, co-owner Nichole Baird was unhappy with the speed of the Moon Audio site. Google Analytics showed average load times around 6 seconds. “We needed to get less than 2 seconds,” but her hosting provider maintained it was actually 3 seconds. “They wouldn’t ever say ‘let’s find a common way to measure this.’ I never felt like I was on the same page as him… I felt like I was at a disadvantage because I didn’t speak his language well enough to ask the right question.” Nothing improved, and eventually the host told Nichole “I’ve done everything I can do.”
Frustrated by stagnating load times and stonewalling from her host, her site was deliberately taken down for over an hour over a domain mix-up while she was on vacation. “I was in Nashville on vacation with my daughters, trying to relax, and… all of a sudden I was down.” Outages that long aren’t easy to shrug off – “literally, an hour for me could be $10,000… we don’t have small orders.”
Lack of communication added insult to injury. “… there was no apology, no nothing! … Our host routinely would take a day or two to get back to me, it was ridiculous! The worst thing you can do is not answer your client when they’ve had a problem like that.”
Time For a Change
Nichole was finally fed up with the poor communication, slow speeds, and downtime. She started working with her developer and SEO consultant to find a new hosting provider. “We definitely looked at a couple other places. And I probably have a company a week email us … we’re constantly being bombarded.” After looking over numerous options, her developer mentioned eBoundHost, and her SEO consultant “Marty liked what he heard.”
Marty had been pushing for a new hosting environment for months, and finally had high hopes for speed improvements. Nichole found that in contrast with her old hosting provider, “[for] every question I had, the ebound team delivered a well-thought response that was thorough and didn’t leave me wondering or asking for more details … It wasn’t something [the eBoundHost team] did lightly – it was something they did sort of the way we make cables. We hand craft our cables individually and customize them for each customer with the finest materials we can find, at a specific price point – we cater to their specific needs.” With her team on board for the change, they were ready to switch infrastructure providers.
Solution: Making the Switch to eBoundHost
Migrating to an eBoundHost JetRails® environment, “…was pretty seamless. We didn’t have any problems when we did it.” eBoundHost’s thorough approach to UAT (User Acceptance Testing) served to reassure the team as the new environment went live. “The exercise of going through and checking that everything is still working is great.”
Resolution: Faster Speed, Faster Sales
The JetRails environment caused a sharp improvement. Once the site and environment had gone through optimization, speed increased dramatically. Load times dropped from nearly 8 seconds to below 1.2 – almost 7 times faster. Time to First Byte and Speed Index, both key indicators for user experience, also decreased by similar factors.
“My conversion has definitely improved. I know it will continue to improve if I keep my load time below 2 seconds, which is the standard that Google has set.“ Moon Audio caters to audiophiles, sound quality fanatics who “…want everything two weeks before they place the order”. Speed in all its activities is Moon Audio’s “biggest advantage”.
The site also performs well under load – it maintains sub-2-second load times even with hundreds of users on the site simultaneously.
After going live with eBoundHost, the choice was clear in retrospect. “Speed is really important. And having a company that is an expert in Magento and speed is actually the way to go, instead of going with a smaller company that doesn’t have expertise in your particular back-end framework. It’s just like anything in life. If you can seek an expert, you’re going to get so much farther ahead of the game.”
We couldn’t agree more.
If you’re looking to improve your site performance or solve issues with your environment, we’re always here to answer questions about Magento hosting and optimization. Get in touch anytime.
I have worked with many hosting companies over the course of my years in the website building and design business. I can say with certainty that eBoundHost.com is among the elite companies. I would and have recommended them to anyone.
Reliability and customer service that is rare and refreshing. We have been using eBoundHost for several years and unlike many companies who's service wanes over the years, the staff at eBound has consistently delivered top notch performance. Bravo!
Great customer service. After looking around for a while we signed up with eBoundHost. And I can assure you that we made right decision. Customer service is so good that I don't have words to explain. I would recommend this service to everyone.
Cost, technical support and promptness of return calls are of paramount importance to me since most of my work is done on the road and waiting for a reply is frustrating. eBoundHost has been a pleasure to work with friendly, courteous and professional.
SUPER SUPPORT - even during "off hours" - Sundays & holidays. Responses have always been within minutes of the initial call or email. The BEST vendor I have ever used in my 10 plus years as a webhosting services consumer.
I waited to write a review until I had absolutely everything working, thinking that something would come up that eboundhost couldn't solve almost immediately. I've never been so happy to be wrong - their customer support is just incredible.
I was just looking over our emails and adding up how much time you guys have taken to get me squared away with my new eboundhost account. I can't tell you what a relief it is to have fast, dependable hosting and the kind of immediate support I've gotten from you, after having struggled with a sub-standard host for years. eboundhost has, in the short time I've been with you, already saved me hundreds of dollars of billable time. My thanks.
I'm Stan Bogdashin, a customer of your hosting company for the past 2 years. Our company provides web design, development and Search Engine Optimization (SEO) services. Want to thank you for helping us by providing great hosting seamless support - this is why I continue to recommend you and don't use anyone else for hosting!
Every time I have contacted my host provider. They have responded with speed, courtesy and accuracy they are professional and a joy to work with.
eBoundHost is really the best hosting service in today's marketplace. Fast and efficient customer service with excellent IT knowledge. Good price and many bundled extra options. Highly recommended!
We at Alico have 4 domain names which we started subscribing at eBoundHost since more than 4 years. In brief they are the best webhosting provider with a sexy Control Panel and perfect fast response support.
eBoundHost provides the very best service I've experienced in hosting. It takes less than 24h to get an answer to any question. They're great.
I have been a customer since December of 2001, and the service has been nothing less than excellent. I would recommend eBoundHost highly.
eBoundHost is the best. I have dealt with many hosting providers over the last 10 years. eBoundHost surpasses them all. Absolutely the highest level of quality service anywhere. Do yourself a big favor and sign on with eBoundHost.
Every time I call with a problem or question, Everyone, especially Denis has always stepped up to the occasion. As usual he solved yet another problem I had. You have a superlative customer service. It doesn't get any better. Keep it up guys.
eBoundHost.com has been a dream to work with. My questions are answered in minutes, the price is very reasonable, the interface is great, I am very happy with how smooth everything works.