Sophisticated clients love to chat with us about search engine optimization (SEO), keyword placement, guest blogging, pay per click (PPC) and other techniques to increase the traffic to their websites and ultimately add to their bottom line. They spend hours each month tracking changes in traffic patterns and spend thousands of dollars on advertising. They optimize the smallest details and change landing pages to rework traffic flow. But often, their results plateau and they don’t know where to look for the next step.
An important factor for search engine rank is site speed. Search engines pay close attention to the speed of your website, because faster websites operated by more sophisticated webmasters are typically more important. In fact the search engines consider it so important they give you tools to measure and help make your site faster:
More importantly, faster websites convert better. People don’t like to wait, even if the difference is barely perceptible. You’re competing against the likes of Amazon who has an unlimited budget and teams of experts watching for slowdowns. A 2-4 second lag on each page, makes your business look like it’s being run by amateurs. Often, repeat business is based on a “feeling” rather than actual product quality. So you want customers who are just as impressed by the speed of your website as the quality of your product and customer service.
Getting rid of perceptible slowdowns is so important that even your iPhone or Android have built-in transitions such as swiping, sliding, zooming effects, spinning circles and “loading” progress bars. This eye candy is not just pretty, it’s there to help pass the time between launching applications.
Smart websites are built the same way, everything is optimized to reduce perceptible wait time and help remove any obstacles from the visitor to complete their purchase. By the way, perceptible and actual load times are not the same thing. It’s possible to have your pages start to render in the browser before the entire content has been downloaded from the server.
Website speed typically has more to do with the structure of the website rather then the size of pages or images. For instance, a page that consists of large blocking files which must be downloaded before the website starts to render, is going to be perceptually slower than one which places the blockers farther down the chain. The first option is to rearrange these files to load only when needed and move all external includes as far down the chain as possible. Google Analytics, for instance, should be loaded at the very bottom of the page, below all static content such as images.
However, this is not always an option because most websites today use a content management system (CMS) such as WordPress, Drupal, Joomla or Magento, which come with a prebuilt structure that cannot be rearranged. Additionally, plugins and themes for these systems have dependencies that require a certain structure.
But there are other easy things that can be done to dramatically improve the speed of delivery.
The lowest hanging fruit in this case is to compress large text files in flight between the server and the visitor’s browser. Text files such as .js and .css, compress easily and are the biggest bang for your buck. Such a file may range between 50 and 500 KB but will compress 50-80%. When taken in aggregate for all your css, js and html/php files, it’s a very significant time savings. Today’s servers have such an overabundance of hardware resources that the additional strain on CPU and RAM is not noticeable. The trick is that it takes less time for the server to compress, transfer and have your browser decompress, than to simply transfer an uncompressed file. Besides, this functionality has been built into browsers for a long time and it’s silly not to take advantage of it.
While the server and browser already support this functionality, it typically needs to be enabled explicitly on the server. However, this needs to be done the correct way or it can backfire. Trying to compress the wrong type of file has serious penalties, so be careful.
This is the same website after server side optimizations have been applied. Notice how the blue portion of the top 10 lines have disappeared completely or have become significantly smaller.
Furthermore, the rest of the website files are downloaded much sooner and the website takes only 1.5 seconds to begin rendering instead of 2.6 seconds which is nearly twice as fast.
The takeaway here is the extreme reduction in transfer time is easily accomplished even without structural changes to the website. It only has to be done once and now we can sit back and enjoy happier visitors and some very impressed search engines.
Great customer service. After looking around for a while we signed up with eBoundHost. And I can assure you that we made right decision. Customer service is so good that I don't have words to explain. I would recommend this service to everyone.
I have worked with many hosting companies over the course of my years in the website building and design business. I can say with certainty that eBoundHost.com is among the elite companies. I would and have recommended them to anyone.
SUPER SUPPORT - even during "off hours" - Sundays & holidays. Responses have always been within minutes of the initial call or email. The BEST vendor I have ever used in my 10 plus years as a webhosting services consumer.
eBoundHost is the best. I have dealt with many hosting providers over the last 10 years. eBoundHost surpasses them all. Absolutely the highest level of quality service anywhere. Do yourself a big favor and sign on with eBoundHost.
I have been a customer since December of 2001, and the service has been nothing less than excellent. I would recommend eBoundHost highly.
EXCELLENT across the board, super quick reply to questions (about 15-30min). Outstanding! Loads of features, excellent price! Loads of space and bandwidth!
1) Their technical support people are always available to help with questions. 2)Server and network speed excellent. 3)Everything works great. 4)I highly recommend them!!!Thank you.
eBoundHost is really the best hosting service in today's marketplace. Fast and efficient customer service with excellent IT knowledge. Good price and many bundled extra options. Highly recommended!
Fast, reliable, full of features... Over the years, I have used more than a dozen hosts, both the big ones and smaller ones; eBoundHost.com is by far my favorite.
From using your hosting services for dozens of web clients and appreciating your wonderful customer service (all the while enjoying spending my meaty affiliate checks), I look forward to growing with you and watching you evolve surely and steadily into a powerhouse of a force to be reckoned with for your competitors. In an overcrowded abyss of hosting providers it is an absolute MUST to stand out above the crowd if you want to claim your stake and play with the big boys. Period. All I can say is this...Look Out World - GAME ON!!!
Every time I have contacted my host provider. They have responded with speed, courtesy and accuracy they are professional and a joy to work with.
Over the years, I've dealt with many companies. None come close to equaling the service and price offered by eBoundHost.
eBoundHost provides the very best service I've experienced in hosting. It takes less than 24h to get an answer to any question. They're great.
I'm Stan Bogdashin, a customer of your hosting company for the past 2 years. Our company provides web design, development and Search Engine Optimization (SEO) services. Want to thank you for helping us by providing great hosting seamless support - this is why I continue to recommend you and don't use anyone else for hosting!
We at Alico have 4 domain names which we started subscribing at eBoundHost since more than 4 years. In brief they are the best webhosting provider with a sexy Control Panel and perfect fast response support.
Reliability and customer service that is rare and refreshing. We have been using eBoundHost for several years and unlike many companies who's service wanes over the years, the staff at eBound has consistently delivered top notch performance. Bravo!