600 % Revenue Increase on JetRails™ Case Study – ExperienceHawaii.com
ExperienceHawaii.com is one of the leading agencies in the tourism industry of the Hawaiian Islands. They can help you find and book Hawaii’s finest tours and activities instantly. Every one of their 300+ activities is rated 4 stars or higher on TripAdvisor and Yelp. With agents available everyday 8:00 AM-7:00 PM (Hawaii Time) to take any reservations via email, phone, and IM, they’re here to help fellow travelers plan their ultimate vacation to the beautiful islands of Hawaii.
Chad Kahunahana (ExperienceHawaii.com General Manager) was faced with the need to boost conversions and sales through his e-commerce channel. He partnered with eBoundHost to engineer a custom hosting environment (JetRails™) that changed the online visitor experience forever.
Challenges & Pain Points
It took 4.0276 seconds on average to reach the first byte of data and 14.7096 seconds to load a page with minimal web traffic. Category and product pages took over 40 seconds to load during peak hours, and web visitors were leaving the site because it was too slow.
Engineered Solution with JetRails™
- Initial performance tests were conducted and benchmarked throughout the site
- A tailored hosting environment was engineered, deployed & optimized
- Current web files and database were copied into the new platform
- JetRails™ integration & tuning (stack & cache optimization)
- UAT – functionality tested and verified
- DNS change scheduled
- Seamless transition (no loss of data)
- Performance tested and benchmarked
Results After Migrating to JetRails™
Time to First Byte and Load Times were reduced to 0.2706 seconds and 7.2946 seconds respectively. Even with 200+ concurrent visitors, the site responds without hesitation.
600% Online Revenue Increase
“A faster site has definitely increased our sales. It was a no brainer because I didn’t have to do anything; they did all the work for us. I have zero regrets & have been happy ever since we moved to eBoundHost. Our online revenue has gone up 600% since March 2015. We couldn’t have achieved it without eBoundHost.”
Chad Kahunahana
(General Manager, ExperienceHawaii.com)
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Artur
September 29, 2015 