You’ve probably read the last case study about Magento Fails, so we had to follow it up with something even more eye-opening that dives even deeper into live e-Commerce performance data. We tested 52 stores that are in the same industry to see how competitive their speeds are.
52 random e-Commerce site were tested ***(not just the home page, but the product pages that are actually accessing the database).*** The actual sites and hosts have been blurred out because this case study is not about acknowledgement or pointing fingers, it’s about measuring metrics that have an impact on the bottom line. You will notice that Magento sites are either top performers or are sitting at the bottom of the barrel when it comes to speed / profitability. That is because Magento performance optimization is an art. If you are new to Magento, please be aware that you will not be able to achieve amazing results by simply adding a few plug-ins into your store while hosting on a shared platform. Optimizing Magento requires the creativity of a developer’s brain to be lined up in perfect harmony with the brilliant process-driven expertise of a Linux Administrator. It takes 2 to tango.
TEST SITE # 34 – Magento Community Store, Highlighted In Yellow:
The time to first byte (responsiveness of the server) clocked in at over 7.11 seconds.
Google likes to see sub 0.300 second results in this department for consideration in organic rankings. The load time of site # 34 clocked in at 12.196 seconds. How many web-visitors will stick around to buy a product there? According to Kissmetrics, 40% of people surveyed abandon a website that takes longer that 3 seconds to load. For test site #34, that means about 21,000 of their unique visitors in the month of January abandoned the site because it was too slow. I wonder how much money they spent to get all that traffic there? In case you were wondering, they are running Nginx and are doing some caching.
TEST SITE # 49 – Volusion Store (IIS 8 – expensive licensing), Highlighted In Yellow:
The time to first byte (responsiveness of the server) clocked in at over 0.583 seconds. Not too bad, but not amazing. The load time of site # 49 clocked in at over 33.639 seconds. Would you wait over 30 seconds for a site to load ?(Keep in mind that there are so many other competitive sites that you can visit by clicking the back button and going back to your Google search). My thoughts are the same, I probably wouldn’t wait unless it was a unique specialty site of some sort.
A typical business hears from 4% of its dissatisfied customers. 96% of unhappy customers don’t bother to voice their complaint and 91% will never come back. 3 seconds of waiting reduces customer satisfaction by 16%, so if a web page takes longer than 18.75 seconds to load, then the shoppers satisfaction is reduced by 100%. TEST SITE # 49 took over 33 seconds to load, so is it possible that their visitors were 176% dissatisfied? (Thats a joke.)
How much money is being left on the table / snatched away by competition? I don’t have that data, but I’m sure it’s not a laughing matter….
TEST SITE # 14 – Volusion Store (IIS 6 – very pricey), Highlighted In Green:
Kudos to the people that made it happen, but at what expense? A time to first byte of 0.552 seconds; not too shabby. 2.383 second page load time?…. very nice. Don’t let this data completely win you over. Their pages are only about 600 KB in size with images that are hard to look at and average at best. Just about any decent platform can deliver a 600 KB page in no time flat. The speed index (average time at which visible parts of the page are displayed) clocked in at 2661ms (about 2x faster than the competition). This is particularly useful for comparing experiences of pages against each other (before/after optimizing, my site vs competitor, etc) and should be used in combination with the other metrics (load time, start render, etc) to better understand a site’s performance. I’ll get into this more in my next case study.
Bottom line: Yes, fast page load times can be achieved by average sites, but again; it takes 2 to tango so the site design should be appealing enough to convert shoppers while serving pages up as fast visitors expect them to.
TEST SITE # 37 – Magento Enterprise, Highlighted In Green:
The numbers speak for themselves.
0.177 time to first byte
2.334 second load time
Fully loaded in 3.876 seconds
Speed index value: 1415 ms & 779 ms on repeat view
Page size: 1,367 KB
While other Magento stores are either running Apache, or Nginx, or LiteSpeed; this Magento Enterprise store is on another level and in a class of its own. It is running JetRails(TM) with eBoundHost; which is a unique way of stacking Apache, Nginx and Varnish together. Looking at this data, it seems impossible to make a Magento store run well without caching (Varnish/Redis) and just on Apache or Nginx (or IIS for that matter).
So whats the big deal here? Why all this talk about site speed and performance? It seems to be a very common pain point with developers and store owners because every second counts. Just 1 second could mean the difference between a shopper choosing one brand over the other. What is one second worth to you?
Expert advice, guidance and solutions from ideas to creation. Real transformations.
Read Case Studies
Changing platforms is only the beginning. Value added services keep you competitive.
Out-of-the box isn’t good enough for your investment. Discover your bottleneck.
Test My Site
I have been a customer since December of 2001, and the service has been nothing less than excellent. I would recommend eBoundHost highly.
Over the years, I've dealt with many companies. None come close to equaling the service and price offered by eBoundHost.
I have worked with many hosting companies over the course of my years in the website building and design business. I can say with certainty that eBoundHost.com is among the elite companies. I would and have recommended them to anyone.
eBoundHost.com has the best customer service in ANY industry. Their support staff answers phone calls and emails immediately and they have time and time again gone over and above their responsibilities to make sure I am taken care of and that my clients are happy. I have many websites hosted here from small business to corporate level and have dealt with many hosting companies in the industry and eBoundHost.com is by far the BEST hosting provider there is. Great prices, great service, great hosting packages, and a killer reseller program! THANK YOU AGAIN :)
I was just looking over our emails and adding up how much time you guys have taken to get me squared away with my new eboundhost account. I can't tell you what a relief it is to have fast, dependable hosting and the kind of immediate support I've gotten from you, after having struggled with a sub-standard host for years. eboundhost has, in the short time I've been with you, already saved me hundreds of dollars of billable time. My thanks.
I waited to write a review until I had absolutely everything working, thinking that something would come up that eboundhost couldn't solve almost immediately. I've never been so happy to be wrong - their customer support is just incredible.
Cost, technical support and promptness of return calls are of paramount importance to me since most of my work is done on the road and waiting for a reply is frustrating. eBoundHost has been a pleasure to work with friendly, courteous and professional.
We at Alico have 4 domain names which we started subscribing at eBoundHost since more than 4 years. In brief they are the best webhosting provider with a sexy Control Panel and perfect fast response support.
I'm Stan Bogdashin, a customer of your hosting company for the past 2 years. Our company provides web design, development and Search Engine Optimization (SEO) services. Want to thank you for helping us by providing great hosting seamless support - this is why I continue to recommend you and don't use anyone else for hosting!
eBoundHost.com has been a dream to work with. My questions are answered in minutes, the price is very reasonable, the interface is great, I am very happy with how smooth everything works.
eBoundHost provides the very best service I've experienced in hosting. It takes less than 24h to get an answer to any question. They're great.
From using your hosting services for dozens of web clients and appreciating your wonderful customer service (all the while enjoying spending my meaty affiliate checks), I look forward to growing with you and watching you evolve surely and steadily into a powerhouse of a force to be reckoned with for your competitors. In an overcrowded abyss of hosting providers it is an absolute MUST to stand out above the crowd if you want to claim your stake and play with the big boys. Period. All I can say is this...Look Out World - GAME ON!!!
Fast, reliable, full of features... Over the years, I have used more than a dozen hosts, both the big ones and smaller ones; eBoundHost.com is by far my favorite.
Every time I have contacted my host provider. They have responded with speed, courtesy and accuracy they are professional and a joy to work with.
Great customer service. After looking around for a while we signed up with eBoundHost. And I can assure you that we made right decision. Customer service is so good that I don't have words to explain. I would recommend this service to everyone.
1) Their technical support people are always available to help with questions. 2)Server and network speed excellent. 3)Everything works great. 4)I highly recommend them!!!Thank you.