5 facts that you need to know before we get started:
1. As of January 12, 2015 there are 217,905 Magento stores up and running online.
2. 9,063 of them made it to Alexa’s top one million rank.
3. The failure rate for businesses in general within the first 10 years of operation is 71%.
4. With e-commerce, 65% of businesses fail within the first 18 months.
5. 90% of them fail before their 5 year anniversary.
I’m not going to go too deep into the reasons of why they fail, but I will tell you what we’ve seen based on working with a large number of Magento sites. I can tell you confidently that most of the biggest mistakes boil down to one of 3 issues.
Magento stores fail because:
1. They don’t get enough traffic. (SEO / PPC companies not delivering promised results)
2. They don’t get enough conversions. (Poor design / unmanned analytics)
3. They have a poor reputation / competitive position. (This one should be easy)
You are most likely reading this post because you are intelligent enough to plan ahead and learn from other people’s mistakes so I will not waste your time on going into detail on how to fix these 3 items. I will, however, share the most successful tools that were used for each issue.
|Climbing your way to the top of Google isn’t always easy, but content is king. You may spend a ton of money for PPC (make sure the juice is worth the squeeze). Get as much quality content out there as you can. This is no secret, but will you dedicate the time to plan this out in advance? OK. Enough of that, you know what to do here. Check out Moz.com.|
|Conversions||Are you copywriting your product descriptions well enough? Are you going after the right buyers? Is there a problem with your cart / checkout process? Is your check out process properly SSL’ed? So have a good analytics program installed and study the metrics with an e-commerce expert. Try using CrazyEgg.com.|
|Reputation||This is a no brainer. Take care of your customers and genuinely care about their needs. Respond to reviews; and if you get a bad one don’t ignore it. Reviews are constantly being overlooked, so pay attention to them because your customers are.|
If you are on this website at this very moment looking to make your Magento store better, then congratulations. You are probably one of the 10% that are making it work. You have already figured out a solution to the first 3 issues discussed above. If you are like the other successful Magento store owners / executives that we talk to, then you are looking for a way to maximize your conversions (turn browsers into paying customers).
Fact: A One Second Delay In Page Response Can Result In A 7% Reduction In Conversions.
How much money does your Magento store make? What would happen if your site was just one second faster? Let’s review a real life Magento store that we’ve worked on and currently hosting. One of our clients generates about $54,700 in sales per day on average. They understand how page load time affects conversion rate. To them, one second equals roughly $1.39 million in sales every year. Yes. If their site becomes one second slower, they can potentially lose $1.39 million in sales, if it becomes faster they will generate $1.39 million more in revenue.
The real reason that you are here right now is because you want to maximize your profit margin. This can be done with eBoundHost using our Magento Community or Enterprise Hosting Platform with JetRails(TM) Pro. Do you want to see a skeptical person turn into believer? Visit eboundhost.com/magento and discover what your competitors are learning about. The only question that remains; are you going to get there before they do?
Expert advice, guidance and solutions from ideas to creation. Real transformations.
Read Case Studies
Changing platforms is only the beginning. Value added services keep you competitive.
Out-of-the box isn’t good enough for your investment. Discover your bottleneck.
Test My Site
EXCELLENT across the board, super quick reply to questions (about 15-30min). Outstanding! Loads of features, excellent price! Loads of space and bandwidth!
I have been a customer since December of 2001, and the service has been nothing less than excellent. I would recommend eBoundHost highly.
Cost, technical support and promptness of return calls are of paramount importance to me since most of my work is done on the road and waiting for a reply is frustrating. eBoundHost has been a pleasure to work with friendly, courteous and professional.
I'm Stan Bogdashin, a customer of your hosting company for the past 2 years. Our company provides web design, development and Search Engine Optimization (SEO) services. Want to thank you for helping us by providing great hosting seamless support - this is why I continue to recommend you and don't use anyone else for hosting!
I was just looking over our emails and adding up how much time you guys have taken to get me squared away with my new eboundhost account. I can't tell you what a relief it is to have fast, dependable hosting and the kind of immediate support I've gotten from you, after having struggled with a sub-standard host for years. eboundhost has, in the short time I've been with you, already saved me hundreds of dollars of billable time. My thanks.
Reliability and customer service that is rare and refreshing. We have been using eBoundHost for several years and unlike many companies who's service wanes over the years, the staff at eBound has consistently delivered top notch performance. Bravo!
I came to eBoundHost after a very bad experience with a so called "big boy" - you know one of those places you are only a number. I have been a satisfied customer for more than 4 years now. The support is second to none.
I have worked with many hosting companies over the course of my years in the website building and design business. I can say with certainty that eBoundHost.com is among the elite companies. I would and have recommended them to anyone.
I waited to write a review until I had absolutely everything working, thinking that something would come up that eboundhost couldn't solve almost immediately. I've never been so happy to be wrong - their customer support is just incredible.
Over the years, I've dealt with many companies. None come close to equaling the service and price offered by eBoundHost.
eBoundHost.com has the best customer service in ANY industry. Their support staff answers phone calls and emails immediately and they have time and time again gone over and above their responsibilities to make sure I am taken care of and that my clients are happy. I have many websites hosted here from small business to corporate level and have dealt with many hosting companies in the industry and eBoundHost.com is by far the BEST hosting provider there is. Great prices, great service, great hosting packages, and a killer reseller program! THANK YOU AGAIN :)
Great customer service. After looking around for a while we signed up with eBoundHost. And I can assure you that we made right decision. Customer service is so good that I don't have words to explain. I would recommend this service to everyone.
eBoundHost.com has been a dream to work with. My questions are answered in minutes, the price is very reasonable, the interface is great, I am very happy with how smooth everything works.
Every time I have contacted my host provider. They have responded with speed, courtesy and accuracy they are professional and a joy to work with.
From using your hosting services for dozens of web clients and appreciating your wonderful customer service (all the while enjoying spending my meaty affiliate checks), I look forward to growing with you and watching you evolve surely and steadily into a powerhouse of a force to be reckoned with for your competitors. In an overcrowded abyss of hosting providers it is an absolute MUST to stand out above the crowd if you want to claim your stake and play with the big boys. Period. All I can say is this...Look Out World - GAME ON!!!